## For Brands

### You deploy millions to the field every quarter. Can you see where it goes?

PINATA connects budget allocation to field execution to verified proof of performance — across every market, distributor, and agency.

### Mission Control

Ask PINATA AI anything…

#### Executive SummaryPrograms

PINATA AI is tracking **14 programs** and **847 people** in the field — and flagged **3 things** overnight.

- **14** Active Programs (+3 vs. last qtr)
- **847** Field Staff Active
- **32** markets
- **23.4K** Tasks This Month
- **94%** completion
- **Mar 28** Forecast Finish (4 days early)
- AI projection · **92% conf.**

### You're spending millions. Can you see what's happening?

Millions in trade and marketing dollars are deployed to distributors, retailers, and agencies every quarter. But once the budget leaves your hands, visibility drops to near zero. You're relying on email recaps and quarterly reports to understand what happened to real-time spend.

### From budget allocation to verified proof of execution

Every tool your team needs to manage field programs at scale.

- Field Marketing
- Trade Marketing
- Field Team Ops
- Field Insights
- National Account Alerts
- Treasurer
- Budget Manager
- DataBridge
- Mission Control

### Plan, staff, and execute every consumer activation with real-time visibility

Plan, staff, and execute every consumer activation — sampling, events, canvassing, pop-ups — with photo-verified proof and real-time visibility from the field.

- **Geo-verified check-ins & photo proof** — Know your team showed up, on time, at the right location
- **Multi-agency staffing & task management** in one view
- **Program-level completion tracking** across markets, brands, and channels

### Case Study

## WineCo manages 40,000 retail activations across 200 vendors on PINATA.

- **$10M+** Trade spend budgeted, executed and paid through PINATA
- **Real-time** Anaplan integration for live budget management
- **$0 Waste** No-Data-No-Dollar discipline from budgeting to vendor payment

> “There's so much data. Massive investments that our supplier partners are making. And now we can actually make sure that they're efficient and effective.” 
> “Our field completion rate went from 60% to 98% in the first quarter on PINATA.”
— SVP, Sales Operations — Top-3 US Distributor

### Why brands choose PINATA

#### Replaces your field reporting stack

Photo verification, GPS stamps, structured surveys, and real-time dashboards — in one platform instead of 4–5 separate tools.

#### Built for multi-party execution

Purpose-built for brands managing programs through distributors, retailers, and agencies. Not a repurposed CRM or generic task tool.

#### AI that actually works in the field

Conversational AI for reps via text message. Proactive briefings, instant data queries, and structured reporting — no app download required.