Consumer Packaged Goods

Retail execution, verified. At every shelf, every store.

PINATA gives CPG brands and their field partners a single platform to manage merchandising programs, verify retail compliance, and prove execution impact — from HQ strategy to store-level proof.

Store Operations

Ask PINATA AI anything…

Coverage

127 of 156 assigned stores covered — week of Mar 9

  • 127 Stores Covered
  • 81% of 156 assigned
  • 92% SOP Compliance (+5 pts vs. last audit)
  • 9 Issues Auto-Found from photos by PINATA AI Vision
  • 98% Photo Verified (GPS + time every submission)

Account Coverage — this week, all teams

  • Mon: 2+ VISITS
  • Tue: 1
  • Wed: NONE

Latest Verified Photos

  • End cap
  • Shelf set
  • Cooler
  • Display

PINATA AI Vision QA

  • Shelf gap detected at Valley Grocers — restock task auto-created for tomorrow.
  • Planogram match 96% at Harvest Market — approved automatically.

Your brand looks perfect in the planogram. Does it look perfect on the shelf?

CPG brands invest heavily in retail strategy — planograms, promotional calendars, pricing programs, display agreements. But between HQ and the shelf, execution breaks down. Displays don't get built. Shelf resets get partially completed. Promotional pricing doesn't make it to the tag. And without eyes in every store, these gaps are invisible until they show up in lost sales.

Most brands rely on fragmented tools to manage field execution — one app for route management, another for photo capture, a spreadsheet for compliance tracking, and PowerPoint for reporting to leadership. Data is scattered, reporting is delayed, and the picture is always incomplete.

PINATA consolidates field execution into one platform — from task assignment through GPS-verified photo reporting to real-time compliance dashboards. Your field team, your broker network, and your retail partners all work from the same system. Execution gaps become visible immediately, not quarterly.

See every shelf. Verify every display. Prove every program.

From brand to shelf. Everyone connected.

PINATA connects every stakeholder in the retail execution chain.

Brand Teams

Set merchandising standards, define promotional programs, and monitor compliance across every retailer and market in real time. See execution at the chain level, the store level, and the individual display level.

Field Teams & Brokers

Execute merchandising visits, shelf resets, display builds, and store audits from a single task queue. Report by text message or through the Mobile App. GPS-verified photos confirm every action.

Agencies & Merchandising Companies

Manage multi-client programs across hundreds of stores. Staff, schedule, and deploy merchandisers. Auto-generate client reports from verified field data.

Key capabilities for CPG retail execution

Purpose-built features for the realities of retail merchandising at scale.

Planogram Compliance

Define planogram standards with reference images. Field teams capture shelf photos that are compared against standards. Automated compliance scoring at the store, chain, and market level.

Display Verification

Promotional displays, endcaps, floor stacks, and seasonal builds — verified with GPS-verified photos, timestamped check-ins, and structured survey data. Know exactly what's built, where, and when.

Store Audit Programs

Structured audit templates for shelf conditions, pricing accuracy, competitive share of shelf, and promotional compliance. Configurable per retailer, per program, per market.

Retailer-Level Reporting

Roll up execution data by retail chain — Walmart, Kroger, Target, Costco — at the banner level and individual store level. Identify which chains execute well and which need attention.

Multi-Broker Coordination

Manage execution across multiple broker partners from one platform. Each broker sees their assignments and territory. Brand teams see the complete picture across all partners.

Execution-to-Sales Impact

Connect field execution data to POS and sales data. Measure whether merchandising programs are driving lift. Answer the question: 'Is our field investment working?'

Why CPG brands choose PINATA

Not another point solution

PINATA replaces your photo capture app, your route management tool, your compliance tracker, and your manual reporting process. One platform from task assignment to executive dashboard.

Built for complex, multi-party execution

PINATA was built to coordinate execution across suppliers, distributors, and agencies simultaneously. That multi-party architecture is exactly what CPG brands need to manage broker networks and retail partners.

98% completion rates

Text-to-Track lets field reps report via native SMS — no app download, no training. Completion rates hit 98% because the tool meets reps where they already are. Compare that to the 50–60% you're getting from your current field app.

"We finally have one view of what's actually happening at shelf across all our retail partners. Compliance gaps that used to take weeks to surface now show up the same day. That visibility has changed how we allocate field resources."

— Director of Retail Execution — National CPG Brand

See how leading CPG brands manage retail execution on PINATA.