Enterprise-grade field operations. Live in weeks, not quarters.

PINATA configures to your exact workflows — not the other way around. From merchandising routes to planogram audits to national account compliance, at any scale.

Mission Control

Ask PINATA AI anything…

Executive SummaryPrograms

PINATA AI is tracking 14 programs and 847 people in the field — and flagged 3 things overnight

  • 14 Active Programs
    +3 vs. last qtr
  • 847 Field Staff Active
    32 markets
    23.4K Tasks This Month
    94% completion
    Mar 28 Forecast Finish:
    4 days early AI projection · 92% conf.

Built for complex field operations

PINATA's architecture is designed for multi-market, multi-stakeholder deployments from day one.

TaskFlow Builder — no code

  • Workflow Rule
    • Status
      • Photo required — GPS + timestampConfigured
      • Approval chain — 2 steps, finance lastConfigured
      • Survey — 8 custom fields per visitConfigured
      • Alert — mandate unexecuted 14+ daysConfigured

Deployment

New program type cloned from template — live in 3 days, zero engineering tickets.

Configurable, Not Custom

PINATA's architecture means your workflows are configured, not coded. Changes happen in days, not quarters. New program types, custom survey fields, approval workflows, and reporting hierarchies can all be set up by your team without engineering support. This is how enterprise customers go live in weeks instead of months.

Multi-Party by Design

Brands, distributors, agencies, and field teams on one platform with permission-controlled access. Each stakeholder sees exactly the data they should — nothing more, nothing less. No more data silos between partners, no more manual data sharing, no more access control headaches.

Your System of Record

Because PINATA is where the work happens, it becomes your authoritative data source — and the foundation for AI. Structured field activity data, GPS-verified photos, timestamped check-ins, and survey responses create a clean dataset no point solution can replicate. This is the data layer that makes intelligence possible.

Multi-Market Scale

Deploy across regions and markets with localized workflows, currencies, and reporting hierarchies. A national accounts team in New York sees aggregate compliance across all markets. A regional manager in Texas sees their territory. A distributor rep sees their route. Same data, different lenses.

Deep Integrations

Connect to your existing stack — Salesforce, SAP, Anaplan, VIP, Safety, Looker, Qualia, Redshift, Snowflake, and more. DataBridge handles bidirectional sync, data transformation, and error handling. Need a custom connector? Our team builds it for you.

Every field operation, one platform

PINATA isn't a point solution. It covers the full spectrum of field operations.

Merchandising Execution

Route-based daily ops with planogram compliance tracking, display verification, and shelf-condition auditing. GPS-verified photo reports at every stop.

Retail Operations

Store audits, planogram verification, field insights, and competitive intelligence collection — structured, verified, and reported in real time.

National Account Programs

Mandate tracking from HQ to location level. Automated compliance monitoring across every chain, distributor, and market. Alerts before problems become patterns.

Trade Marketing

Budget allocation, vendor cost management, activation tracking, and ROI measurement. Connect spend to depletion to prove what's working.

Field Insights

Secret shopping, consumer surveys, competitive intelligence, and market research — at scale. Structured data collection with photo verification and GPS confirmation.

Your data flows through PINATA

DataBridge syncs your planning, CRM, and sales data into PINATA before work begins — then pushes verified results back to your ERP, BI, and analytics tools automatically.

Data In

Enrich field work with live data before it starts

  • Salesforce - CRM & account data
  • HubSpot - CRM & contacts
  • Anaplan - Budgets & forecasts
  • Salsify - Product catalogs
  • Workday - HR & workforce data
  • Gusto - Payroll & contractors

Data Out

Push verified results to your downstream systems

  • SAP - Invoices, AP & payments
  • Oracle NetSuite - ERP & financials
  • Power BI - Dashboards & analytics
  • Tableau - Visual analytics
  • Amazon Redshift - Data warehouse

Middleware & Automation

Connect PINATA to your broader automation stack.

Custom Connectors

Need a connection we don't have yet? Our integrations team builds custom DataBridge connectors for your specific systems — typically live in under a week.

Enterprise security. Full compliance.

PINATA meets the security and compliance standards your team requires.

Your AI strategy starts with your data strategy.

PINATA's structured data capture is the foundation that makes field intelligence possible.

Structured by Design

Every field action produces machine-readable data automatically. No cleaning. No normalization. No CSV exports. Structured from the moment of capture — activity type, GPS coordinates, timestamps, survey responses, photo metadata.

Integrated, Not Siloed

Nine data integrations merge planning, sales, CRM, and execution data into one intelligence substrate. As easily as Anaplan data or VIP depletions, your field data flows into the same analysis layer.

Private by Default

Your data stays yours. AI models run on your structured data without exposing it to third parties. Full governance and audit trails around every intelligence feature. No shared models, no data leakage.

Trusted by enterprise field operations teams

Top-5 Spirits Supplier\n15,000+ locations\nNational Account compliance monitoring across every major chain.

Top-3 US Distributor\n3 divisions deployed\nUnified field operations platform across distribution network.

National Agency\nDays → hours\nEliminated legacy tools and optimized payroll processing.

"PINATA replaced four systems and gave us a single view across every market. Our deployment was measured in weeks, not the quarters we expected. The Salesforce integration worked on day one.\nVP of Field Operations — Enterprise Beverage Supplier"

Let's talk about your field operation.

Our enterprise team will walk you through architecture, integrations, and deployment timelines for your specific needs.