Solutions for every seat at the table.
Brands, distributors, agencies, and field teams run the same plays on the same data layer. Find your way in — by role, by use case, or by industry.
Built for your seat at the table.
Brands, distributors, agencies, retailers — same platform, different lens. Pick yours.
For Brands
$500M+ trade spend managed
Track every trade dollar from budget to verified execution — and prove ROI by market, partner, and program.
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For Distributors
98% report completion
One portal for every supplier program your reps run — incentives, tasks, and photo proof in a single app.
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For Agencies
4.2 tools replaced per agency
Staff, schedule, pay, and report on every client program from one operational backbone.
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For Retailers
100% photo-verified audits
Vendor programs, SOP compliance, and photo-verified store audits across every location.
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For Operations & Finance
98% auto-reconciliation
Payments, invoicing, and integrations driven by verified field data — every dollar traceable.
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For Enterprise
30,000+ programs managed
Multi-market deployments with configurable architecture, SSO/SCIM, and dedicated success teams.
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Proof, not promises.
This is Field Marketing on PINATA — a live program with staffing, coverage, and verified execution in one screen.
- Geo-verified check-ins & photo proof
Know your team showed up, on time, at the right location — with timestamped evidence. - Multi-agency staffing & tasks
Assign and coordinate internal teams and agency partners in one view. - Program-level completion tracking
Every activation's status from draft to done, across markets, brands, and channels.
Start with the job to be done.
Most teams come to PINATA for one urgent problem. Here's where they start.
Consumer Sampling
GPS + photo proof on every event
Events planned, staffed, GPS-verified, and paid — with sampled-to-sold attribution built in.
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National Accounts
POD-level compliance tracking
Mandate-to-shelf compliance monitoring with gap reports your local reps can actually work.
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Field Marketing
Real-time coverage maps
Retail activations, display builds, and shelf resets — managed, verified, and reported live.
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Trade Marketing
Spend → lift correlation built in
Tie every training, visit, and menu placement to depletion impact by account and market.
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Field Team Ops
1 rollup across every team
Daily routes, task assignment, and GPS-verified execution across internal and partner teams.
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Store Operations
Multi-unit location reporting
SOPs, task compliance, and photo-verified audits for multi-unit retail execution.
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Fluent in your market's rules.
Vertical logic — compliance frameworks, data sources, and workflows — comes configured for your world.
Beverage Alcohol
3-tier native workflows
Built for three-tier distribution — depletions, on/off-premise programs, and compliance.
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CPG
Shelf-level execution data
Planogram compliance, display verification, and retailer-level reporting at shelf scale.
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Cannabis
State-by-state compliance ready
Budtender education, BA programs, and compliance tracking for regulated state markets.
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Retail & Multi-Unit
Every door one operating view
Store operations, vendor management, and SOP compliance across every banner and location.
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Not sure where to start? Start with a conversation.
Join 0+ organizations running field operations on PINATA. We'll map your roles, use cases, and markets to the right starting module.
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Tour the platform
Live in 2–4 weeks. Start with one module, expand by configuration.